It all started with a question.
Was it possible to create a unique, affordable, utilitarian fashion sportswear brand that has premium and luxury quality, with minimalist, monochrome principles and is technically good enough for both sports and fashion in any conditions?
We believe that looking good should not impact negatively on others, it should be a complete process that is easy and fun. By circumventing traditional “Seasons” we’re able to provide higher-quality, sustainable, better-looking clothing that has genuine quality and longevity.
Through capsule collections we design each item to work seamlessly together. Whichever piece you choose it should leave you happy and good-looking.We believe we can all make a difference. That you can shape the world before your eyes. We believe everyone has the right to be the best version of themselves and be who they want to be.
We use these beliefs and values in the design process to create a socially conscious brand that customers can trust. It is important in the process to ask what's the most we can do to create an amazing product.