In the beginning it all started with a question...
Was it possible to create a unique sustainable sportswear brand that at the same time can benefit the planet?
The fashion industry is one of the most detrimental to the planet, communities and ecosystems. Looking good should not impact negatively on others or the planet, it should be a complete process that is easy and fun.
We believe a brand is more than just the image it portrays. We want to be able to make a difference to the world and the people in it along the way. Ethical trading and respect for human rights are at the core of our values.