We believe a brand is more than just the image it portrays. We want to be able to make a difference to the world and the people in it along the way. Ethical trading and respect for human rights are at the core of our values.
It all started with a question. Was it possible to create a unique, affordable, utilitarian fashion sportswear brand that has premium and luxury quality, with minimalist, monochrome principles and is technically good enough for both sports and fashion in any conditions?