JOURNAL
Fighting The Change
Sustainable brands and innovators who are leading the way for change are faced with competition from businesses who are focused on reducing costs and maximising profits regardless of the environmental or social costs.
Go Slow
The impact of the brands using the worlds resources at an ever increasing rate with no consequences and practising low prices leads us to consume more every year. The average consumer now purchases over 60% more clothes than they did 20 years ago in the year 2000!
Why Make The Choice?
It is clear that the fashion industry is one of many sectors that need to make big changes to be ethical and sustainable but rarely does the conversation highlight the secondary benefits for the consumer.