FIGHTING THE CHANGE
Sustainable brands and innovators who are leading the way for change are faced with competition from businesses who are focused on reducing costs and maximising profits regardless of the environmental or social costs.
Palm Oil is an edible vegetable oil that comes from the fruit of oil palm trees, which are native to Africa. Global production of and demand for palm oil is increasing rapidly. It is in around 50% of the package products in our supermarkets, including food products, detergents and cosmetics!
Documentary maker and producer Lewis Hatful shares his Endangered experiences with us. "I’m not a conservationist, nor am I a zoologist or an expert on sustainability. But what I have witnessed over the past year has fundamentally changed me as a person".
The impact of the brands using the worlds resources at an ever increasing rate with no consequences and practising low prices leads us to consume more every year. The average consumer now purchases over 60% more clothes than they did 20 years ago in the year 2000!
It's pretty obvious that we are really into sustainability; however, we also believe that sustainability has to be sustainable for both people and companies. We believe that together through our daily actions, we can create a more sustainable future for people and the planet. As such, we try to focus on progress versus perfection. We are proud of what we've done yet know we have so much more to do.
Why Make The Choice?
It is clear that the fashion industry is one of many sectors that need to make big changes to be ethical and sustainable but rarely does the conversation highlight the secondary benefits for the consumer.
Time for Change
As climate change melts polar ice caps and storms hit us hard, it’s probably not the first thing on your mind that your personal choices can help upscale how a sustainable and ethically focus brand can operate.