OUR STORY

IT ALL STARTED WITH A QUESTION

Was it possible to create a sportswear brand that at the same time can benefit the planet?

DISHONOR™ was created as a sustainable and ethical alternative to the existing sportwear brands in the marketplace.  Uneasy with global waste, the exploitation of workers and the world resources it was important that there was a premium sports-fashion alternative choice for people to make. 

We believe looking good should not impact negatively on others or the planet. It should be a complete process that is easy, fun and sustainable. 

ALL OUR CHOICES MAKE A DIFFERENCE
THINK DIFFERENTLY

Creating an altruistic brand that benefits others may be a profound thought, but it's not an easy concept to fulfil. 

By circumventing the traditional “Seasons” and focusing on delivering one Collection that drops throughout the year we’re able to provide higher-quality, sustainable that has genuine quality and longevity.  


START WITH SUSTAINABILITY

From the start it became clear that designing and engineering silhouettes from sustainable luxurious textiles with careful craftsmanship was at the heart of the brand, but we needed to do more.

We are committed to facing the challenges within the fashion industry and climate change head on. Right from the start we decided to put our brand values at the heart of the design process to help define DISHONOR™

Be Part Of Our Community

JOIN THE CONVERSATION

It’s important that we get more people talking about sustainability.

We know this is just the beginning and having a sustainable future starts with education and applying the principles not just across fashion but across all our lifestyles on a daily basis.